WA cricket in naming rights deal

THE Western Australian Cricket Association is pleased to announce a major partnership with corporate hospitality giant Corporate Sports.

This unique partnership offers Corporate Sports exclusive naming rights to the recently established North-East Podium at the newly redeveloped WACA Ground.

The podium will be officially named the "Corporate Sports Podium".

Corporate Sports will have exclusive rights to all corporate marquee sales on the WACA Ground's North East Podium during major cricket events held at the Ground.

This exciting agreement was today signed by WACA Chief Executive Mrs Kath White, Corporate Sports Australia Managing Director Mr Paul Nash and WACA General Manager Business Development, Mr Darren Beazley.

The deal will run for three (3) years and is valued in excess of $500,000.

Mrs White said she was delighted that the WACA had signed another reputed partner to enhance the reputation of the WACA Ground as a world class sports and corporate venue.

"This agreement further illustrates our commitment to growing the WACA as a world class multi-sports venue and events other than cricket as well as offering first-class service to stakeholders and clients for our core sport of cricket," Mrs White said.

"This partnership has the potential to further enhance the standard of corporate hospitality that we can offer within the Perth market."

Corporate Sports Managing Director, Mr Paul Nash, said forming a partnership with the WACA offered new hospitality opportunities to the Perth market.

"Along with our corporate marquee for the Australian Rugby Union match in June, the WACA partnership will allow us to continue to service our Perth clients who have been starved of prestige hospitality functions for so long," Mr Nash said.

Corporate Sports is Australia's leading sports marketing organization.

It represents numerous leading sporting bodies including the Australian Cricket Board, Australian Football League, National Rugby League and Australian Rugby Union.

Corporate Sports major business is in corporate hospitality, sponsorship acquisition and player management.

Corporate Sports has offices in Perth, Sydney, London, Cape Town, New York and Auckland.

They represent over 6200 corporations in the area of corporate hospitality.