CricInfo: The company

CricInfo Ltd. is the world's leading digital cricket information company. www.cricinfo.com is the most popular cricket site in the world and is among the Internet's most used sports sites, estimated to reach more than fifteen million fans in 180 countries. As well as publishing on the Internet, CricInfo delivers cricket content for a wide range of different platforms, including newspapers, TV and radio, and an increasing range of mobile devices.

Many different kinds of web site contribute to making CricInfo a diverse global cricket community: CricInfo currently produces official sites for eight of the ten Test-playing countries: Australia, England, New Zealand, Pakistan, South Africa, Sri Lanka and Zimbabwe. Each of these properties is firmly established in their own right among the most popular of all web sites in their respective markets.

The scope of CricInfo goes far beyond the Test match nations - countries as far a field as Portugal and Canada have official sites within the network. A number of domestic first class sides, such as Hampshire and Western Province, also form a significant part of CricInfo. CricInfo is also home to sites run by cricket clubs, organisations and societies.

CricInfo is a private company, and has its Head Office in the UK. In 2000, Indian internet services company Satyam Infoway (NASDAQ: SIFY) acquired 25% of the company. The company has operations and employees around the world, with offices in Australia, New Zealand, India, Pakistan, Sri Lanka, South Africa, Zimbabwe and Bangladesh.

CricInfo's Audience

www.cricinfo.com is one of the phenomena of the Internet. Its page views are legendary - in 2001, CricInfo generated in excess of 1.5 billion impressions. The site currently generates around 150 million page impressions per month, with March 2001 the biggest month to date with 254,599,866 page views. (ABC Audit, March 2001). Since its inception in 1993, CricInfo has registered in excess of 3 billion page impressions in total.

Advertising on CricInfo

CricInfo is a prime advertising and online marketing medium used by some of the world's most prestigious companies.